In 2015, AVB Social put their skills to the test with a popular running apparel company, creating a vibrant social media presence from scratch.
Starting From Scratch
AVB Social partnered with the team at BOA USA with one goal in mind, to design and implement a social media presence that actively engaged consumers and increased notoriety for the BOA brand. Before teaming with AVB Social, BOA had yet to engage in social media marketing. In our six month partnership, we were able to strategize, develop, and deliver multiple research-driven campaigns that sought to engage and inspire BOA's customer base.
Staying True to Brand Values
Whether it is graphic design, photography, or filming, we pride in creating original and visually stunning posts. For BOA USA, since our target audience was young-adult runners, our campaigns were centralized around creating fun, health-driven, engaging posts. We believed these themes conveyed the brand values of BOA USA.
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Identifying Trends in Customer Engagement
We use various metrics and softwares to analyze the performance of our accounts. With this information, we adjust our strategies so our posts get maximum outreach and engagement, and we relay this information right back to our clients in weekly reports. This information is invaluable, as we are able to identify trends in customer engagement and determine typical age, gender, and personality of users.
Return on Investment
